Lil’ Heroes Universe Continues to Expand with Lil’ Villains NFTs Set to Mint on December 12
LOS ANGELES–(BUSINESS WIRE)–#exilecontent–Lil’ Villains, the next chapter in the celebrated Lil’ Heroes NFT collection from Spanish contemporary artist Edgar Plans and Candle Media’s Exile Content Studio, will mint on December 12, 2022. This second collection, centered on the concept that every story needs both a hero and a villain, pairs heroes and villains together to unlock utilities that give collectors access to a Training Camp that offers the opportunity to receive exclusive limited editions, merchandise, and event tickets.
The first Lil’ Heroes collection that launched in January 2022 sold out in 45 minutes. Lil’ Heroes community members will have exclusive early access to the Lil’ Villains collection, which is also expected to sell out quickly. The collection will then open to a preferred list before opening to the public, while supplies last.
Beyond the NFT collection, Lil’ Heroes is an entertainment franchise that is set to include an animated TV series, consumer products, licensing, publishing, events, gaming, and more. The franchise aims to grow together with its community of collectors and fans, beginning with the NFT collection and bringing the traditional art, entertainment, and technology worlds together. Exile Content Studio recently acquired a majority stake in the Lil’ Heroes NFT franchise.
“From its inception, Lil’ Heroes was built with the objective of creating an entertainment franchise around Edgar Plans’ mischievous characters,” said Daniel Eilemberg, Co-Founder and CEO of the Lil’ Heroes NFT franchise. “As we began to flesh out our TV series with our Showrunner Kevin Shinick and executive producers, Carmelo Anthony and Asani Swann, we realized we were missing something every good story needs: A villain.”
Eilemberg continued, “As we continue to build Lil’ Heroes into a media brand, we also want to give more benefits and utility to our community for their commitment to the Lil’ Heroes project and universe, so we created Training Camp. Lil’ Villains are the ticket into Training Camp, alongside their Lil’ Heroes counterparts, and the key to the exclusive Lil’ Heroes digital community and its innovations in the NFT space.”
“With the launch of Lil’ Villains, the sequel NFT collection to Lil’ Heroes, I am continuing what I see as the biography of my childhood, and really the biography of our collective childhoods,” said artist Edgar Plans. “These characters are playful and nostalgic, reminding us of the good in this world and how we must fight for what is right. These NFTs are a gateway into the Lil’ Heroes and Lil’ Villains universe that we are building, spanning art, entertainment, and even our identities in the future.”
The Lil’ Villains collection will mint on December 12, 2022, at LilVillains.io in three phases. During Phase One, Lil’ Heroes collectors will be able to mint one Lil’ Villain for each Lil’ Heroes NFT they hold (Gas Fees apply). In Phase Two, Lil’ Villains will be available for purchase by those on the preferred list, including anyone on the Lil’ Heroes whitelist who couldn’t mint in January, and current Lil’ Heroes holders. Phase Three will open to the public for General Sale.
The Lil’ Villains mint comes on the heels of the entertainment franchise announcement of Kevin Shnick as showrunner for Exile Content Studio’s Lil’ Heroes animated series. Shinick joins NBA superstar Carmelo Anthony, who along with his producing partner and co-founder of Creative 7, Asani Swann, serve as executive producers on the series.
About Lil’ Heroes
Lil’ Heroes is a brand and entertainment franchise created by Spanish artist Edgar Plans, in partnership with Exile Content Studio. It was launched in January 2022 as an NFT collection, which serves as the basis for an entertainment franchise with multiple touchpoints with its fans and audience. These include NFTs, but also merchandise and licensing, an animated show, events, publishing, gaming and more.
About Exile Content Studio
Exile Content Studio creates content in Spanish and English for a global audience across multiple platforms — TV, Film, Audio and Digital. Exile’s team has led content production for the largest Spanish-language media companies in the world with responsibility for film studios, OTT service, broadcast and cable networks, music, news and digital. The company’s current slate includes award-winning talent across genres and formats. To stay up to date on Exile’s projects, follow @ExileContent on Twitter and Instagram.
Exile Content is a part of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises built for the digital age. By bringing together elite talent operating at the intersection of content, community, and commerce, it helps position leading entertainment businesses for accelerated, sustainable growth in the current market and beyond. Candle was founded by its Co-Chairmen and Co-CEOs, leading entertainment executives Kevin Mayer and Tom Staggs, and backed by investment capital from funds managed by Blackstone’s flagship private equity business.
Alexandra Correa Crespo