SKNUPS Has Raised $3.5M in Pre-Seed Funding from Fashion and Web3 Angels and Funds

LONDON–(BUSINESS WIRE)–SKNUPS, a new digital collectibles platform for fashion & beauty creators in the metaverse, has raised $3.5M in pre-seed funding from leading fashion and web3 innovators including angel investors and traditional funds, including Redrice Ventures, Blue Wire Capital and Adelpha. SKNUPS has also announced a worldwide partnership with Dolce & Gabbana to bring their Italian signature style into games.

To commemorate the Dolce & Gabbana announcement and lead into the first collectible campaign, a new inaugural digital drop is now live at

Founded in 2020, SKNUPS (“skin-ups”) empowers gamers, crypto and fashion followers to level up their skins across web2 and web3 digital worlds. SKNUPS launched in stealth open-beta in December 2021 and has since signed a mix of global fashion brands and emerging young streetwear designers such as Benny Andallo and James Mack. SKNUPS will shortly be announcing further collabs with leading brands and cultural icons.

“Our mission is to enhance online self expression by bringing unique skins and collectibles to people’s favourite digital games and worlds,” said Fred Speirs, Co-founder and CEO, SKNUPS. “We are passionate about design and craftsmanship at the highest level combined with imagination and innovation – we want to give the best fashion creatives a scalable platform in the Metaverse.”

The SKNUPS team have built a hybrid web2/web3 ownership platform which combines the finest quality digital fabrication with massive metaverse reach:

  • The world-class team creates Digital Collectibles with couture 3D models crafted in SKNUPS’ metaverse atelier.
  • The SKNUPS platform scales to billions of users and includes Airdrop tools which offer democratic Drop access to the whole community of fans, with climate-friendly Solana NFTs for collectors, social flexing tools, fan composability and web2 + web3 game integrations.

“Brands and creators who want to establish a scalable presence in digital worlds have to balance high-end with access,” said Speirs. “Fashion in the Metaverse should be accessible beyond a small core of celebs and high net worth VIPs to communicate the transformative power of style and craftsmanship to the next generation of fans.”


Founded in 2020, SKNUPS (“skin-ups”) launched in stealth open-beta in Dec 2021 with a mission to bring fashion, beauty and streetwear creators into gaming and the metaverse. Co-founded by Luke Alvarez (founder of games and metaverse VC, Simon Low, games tech innovator Alistair Hopkins and fashion veteran Fred Speirs, the SKNUPS team of 20 have backgrounds at LVMH, Kering, Dazed, ESL Gaming, Activision and Ubisoft and are passionate about video games, web3, technology, fashion and streetwear. Investors include Redrice Ventures, Blue Wire Capital and Adelpha. You can learn more about SKNUPS at and on Twitter, Instagram and Discord.


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Sibel Sunar

fortyseven communications for SKNUPS