Alongside coverage of the captivating western sports events taking place March 8-11 from Globe Life Field, CBS Sports Network will give fans the opportunity to watch The American Contender Tournament Regional Finals throughout the month of February

ARLINGTON, Texas–(BUSINESS WIRE)–With the largest high-stakes western sports celebration just weeks away from taking over Globe Life Field, Teton Ridge, the lifestyle and entertainment company behind The American Western Weekend, announced today that CBS Sports Network will televise The American Contender Tournament in addition to The American Rodeo.

“We are thrilled about working with CBS Sports to bring the very best in western sports content to their audiences,” said Joe Loverro, President of Teton Ridge Sports. “Teton Ridge is dedicated to making western culture, lifestyle and sports accessible to more people than ever before. The diverse and extensive reach of CBS Sports Network makes it a sensational fit for The American Western Weekend and Regional Finals, giving sports fans and audiences around the country the opportunity to watch live as some of the most compelling moments and on-the-dirt action in rodeo and performance horse sports unfolds.”

Acquired by Teton Ridge in late 2021, The American Rodeo, celebrating its 10th year on Saturday, March 11, features competitors in all eight traditional rodeo disciplines. Fans can root for the underdog “Contenders” chasing a $1 million bonus or the professional athletes defending their champion status in the ultimate showdown.

CBS Sports Network Full Schedule (**subject to change**):

  • The American Contender Tournament:

    • Central Region event (Tulsa, Okla.) previously aired on Sunday, Feb. 5, 7:30pm ET / 6:30 pm CT
    • East Region event (Lexington, Ky.) will air on Sunday, Feb. 12, 7:30pm ET / 6:30 pm CT
    • West Region event (Heber City, Utah) will air on Sunday, Feb. 19, 7:30pm ET / 6:30 pm CT
    • The American Contender Tournament Finals will air on Saturday, March 11, 8:30 am ET/ 7:30am CT

Making its debut during The American Western Weekend on Friday, March 10 at Globe Life Field, The American Performance Horseman groundbreaking event will feature the Top 5 professionals from the National Reined Cow Horse Association (NRCHA), National Cutting Horse Association (NCHA) and National Reining Horse Association (NRHA) standings on Friday, March 10, 2023. The first-of-its-kind competitive exhibition format will fuse the elements of history and competition in an ode to the past, present, and future of western performance horse sports and air on CBS Sports Network on Sunday, March 26 at 4pm ET/ 3pm CT. Tickets for The American Western Weekend, March 8-11, can be purchased at

About CBS Sports Network

CBS Sports Network, the 24-hour home of CBS Sports, is widely available through all major cable, satellite and telco distributors as well as via OTT streaming service providers YouTube TV, fuboTV, DirecTV and Hulu. Additionally, a live CBS Sports Network stream is available through and the CBS Sports App by authenticating with select providers. For more information, including a full programming schedule, go to

About The American Western Weekend Rodeo:

The American Western Weekend, March 8th -11th, 2023 at Globe Life Field in Arlington, TX, features four nights of action-packed entertainment, world-class talent and western sports that culminates with The American Rodeo. Hailed as The Crown Jewel of Rodeo™, The American Rodeo is an unrivaled celebration of the pioneering spirit of the American West. The national sporting event offers fans a unique choice – to cheer on Western sports’ finest, champion athletes, or root for the underdog “Contenders” chasing a $1 million bonus – through every rodeo, roping and riding effort. For the first time ever, a new competitive exhibition called The American Performance Horseman brings together the Western equine sports disciplines of reining, reined cow and cutting for a $1 million prize. All combined with star-studded music, a Western festival and more. Acquired by Teton Ridge in 2021, The American Rodeo is an annual Western sports and entertainment celebration that matches professional rodeo’s top athletes against the world’s most aspirational cowboys and cowgirls, who have put up their own money to bet on themselves in this high stake’s showdown. For more information on The American Rodeo, please visit or @TheAmerican.TR on Instagram @TheAmericanTR on Facebook and Twitter.

About Teton Ridge:

Teton Ridge is a multi-platform, wholly American-owned western lifestyle and entertainment company devoted to the iconic American western way of life. Teton Ridge’s Sports division was created with the singular focus of elevating classic Western sports and America’s western culture on the world stage, while broadening audiences around the globe as well as at home. In 2021, Teton Ridge acquired The American, the iconic event of the rodeo circuit, to continue to expand the audiences for rodeo sports and make it the world’s premier Western culture event. For more information about Teton Ridge, please visit or @tetonridge on Instagram @tetonridgeusa on Facebook.


Teton Ridge / The American Western Weekend Media Contact:
Mandi McCary /
Cally Anderson /