QINGDAO, China–(BUSINESS WIRE)–#qingdao–The bazaar of intangible cultural heritage “Handicrafts from Qingdao” was held in the parallel venue of the “Tourism Day China 2022” in Qingdao, and took the first Qingdao Handicraft Festival as an opportunity to create an innovative platform for the exchange, presentation, transmission and development of traditional culture, as well as to build up spiritual premises for the public to experience the beauty of tradition, life, inspiration and craftsmanship.
The handicrafts of intangible cultural heritage come truly “alive” only by bringing the traditional craftsmanship into people’s lives and allowing Qingdao’s intangible cultural heritage to integrate into ordinary people’s homes and become part of their lives.
Jimo’s lace, Pingdu’s straw braiding, curial art, Laocangkou pastries, carving of cernels and walnuts, lacquerware with pickled shells of the brand Jinbei Chuanshuo. The bazaar includes both representative works of intangible cultural heritage from various districts and cities, as well as representative handicraft works from ordinary people. Qingdao’s various handicrafts remind us not only the vicissitudes of history, but also let us relive the changes over the years. Instead of sticking to the traditional craft that has remained unchanged for hundreds of years, numerous craftsmen have chosen to pioneer and innovate to bring the classics to life.
The appearance of handicrafts of intangible cultural heritage not only introduces Qingdao’s unique and rich representative projects from the field of intangible cultural heritage to the public, but also increases the visibility and influence of Qingdao’s intangible cultural heritage, providing a valuable opportunity for the heirs to exchange with, interact with and learn from each other.
The bazaar of handicrafts has both spawned many new models and given birth to an ecosystem that connects artisans, manufacturers, platforms and consumers, thus turning the products of the intangible cultural heritage from “fragmented articles” into “branded products”, meeting the needs and strong demand of the current society to a high degree. While the online bazaar bridges the gap between artisans and consumers, the offline bazaar creates an emotional interaction between the artisan and the metropolis. By turning products into culture and building a bridge between production and consumption, the craftsmanship is now developing into a lifestyle that opens up the horizon of people’s lives.