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DUBLIN–(BUSINESS WIRE)–The “Middle East & Africa Events Market Forecast to 2028 – COVID-19 Impact and Regional Analysis – by Event Type, Revenue Source, Type, Organizer, Application, and Enterprise Size” report has been added to ResearchAndMarkets.com’s offering.

The events market in the Middle East & Africa is expected to grow from US$ 53.63 billion in 2022 to US$ 76.67 billion by 2028; it is estimated to grow at a CAGR of 6.1% from 2021 to 2028.

With the advent of virtual events, planners have expanded their reach and scaled their events to a larger audience. Live translation as part of an event package may give virtual and physical event venues a competitive advantage. QR codes may also be used to keep track of event registrations.

Event venues may add QR codes to their safety arsenal as another touch and germ-free means to link planners with attendees according to contemporary health rules. Thus, continuous advancements in event management are likely to provide lucrative opportunities for the growth of the events market during the forecasted period.

Middle East & Africa Events Market Segmentation

The Middle East & Africa events market is segmented based on event type, type, revenue source, organizer, enterprise size, application, and country. Based on event type, the market is segmented into virtual, hybrid, and physical. The physical segment would dominate the market in 2022. The virtual segment is sub segmented into webinars and others.

In terms of application, the Middle East & Africa events market is bifurcated into B2B and B2C. The B2B segment would dominate the market in 2022. Based on enterprise size, the market is categorized into small and medium enterprises and large enterprises. The large enterprises segment would dominate the market in 2022.

In terms of revenue source, the Middle East & Africa events market is segmented into ticket sale, sponsorship, and others. The sponsorship segment would dominate the market in 2022. In terms of organizer, the Middle East & Africa events market is segmented into corporate, sports, education, entertainment, and others.

The entertainment segment would account for the largest market share in 2022. Based on type, the market is categorized into music concert, festivals, sports, exhibitions and conferences, corporate events and seminars, and others.

The corporate events and seminars segment would dominate the market in 2022. In terms of country, the Middle East & Africa events market is segmented into Saudi Arabia, the UAE, South Africa, and the Rest of Middle East & Africa. The UAE would dominate the market in 2022.

Key Market Dynamics

Market Drivers

  • Rapid Surge in Events Sponsorship
  • Rising Interest Among Youth in Entrepreneur and Business Seminars

Market Restraints

  • High Operational Costs Involved in Organizing Events

Market Opportunities

  • Technological Advancements

Future Trends

  • Increasing Demand for Hybrid Events

Company Profiles

  • Anschutz Entertainment Group
  • ATPI Ltd.
  • BCD Meetings & Events
  • Cvent Inc
  • Live Nation Worldwide, Inc.
  • Pollstar
  • StubHub

For more information about this report visit https://www.researchandmarkets.com/r/ewyk78.

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