Staffing Ramp Up Continues for Christmas Extravaganza
LOS ANGELES–(BUSINESS WIRE)–Enchant—the fastest-growing live-entertainment concept in America—has named entertainment industry veteran LeeAnne Stables, longtime former president of worldwide marketing, partnerships and licensing at Paramount Pictures, as the company’s first-ever chief marketing officer. Stables will lead all marketing, sales and sponsorship efforts as the company rolls out a major 2022 expansion bringing the immersive live entertainment production to eight U.S. cities this year and more than doubling the previous number of shows.
Enchant produces the sprawling event on the playing fields of major league professional sports stadiums and other iconic spaces, offering interactive Christmas-themed experiences, and a record-breaking number of holiday lights designed in a one-of-a-kind illuminated walk-thru maze.
“LeeAnne’s reputation and proven success across the entertainment industry in marketing, partnerships and brand communication is impressive; and we are thrilled to add her creativity and leadership to our expanding business,” said Enchant Founder and CEO Kevin Johnston. “She is a dynamic marketer attracting a talented team with a strategy to drive millions of Enchant guests to create holiday memories with family and friends and make Enchant their annual tradition.” Stables reports directly to Johnston and joins an impressive executive team that includes longtime Cirque du Soleil executive Jerry Nadal, recently announced as Enchant COO.
Stables’ 25+-year career includes executive roles across the film, live entertainment and television industry. Her 13-year stint as the key promo wrangler for Paramount Pictures included securing notable global marketing partners, managing over $1 billion dollars in brand media support, and signing licensing deals for prestige and major franchise films including “Mission Impossible,” “Star Trek” and “Transformers” for the studio. She has also held senior marketing positions at Universal Studios, E! Entertainment Television and Sega GameWorks. Most recently under her own banner, Last Look Marketing, Stables has provided services to a client roster of brands, content creators, TV and film producers, talent, and esports teams. Her relationship with Enchant began as a brand-strategy consultant.
“This is such an exciting opportunity to take the amazing event that Kevin created in 2016 and build the Enchant brand into the premiere, illuminated holiday experience all across North America,” said Stables. “I loved my time in the movie business, but Christmas is one release date that is never going to change! The world needs more fun, safe, immersive events that build community; and that is exactly what Enchant is …. we just bring along millions of incredible lights, ice skating trails, Santa s’mores, and tasty holiday cocktails. I can’t wait.”
As CMO, Stables will lead all marketing initiatives including creative, digital, media, publicity, promotion and field marketing. Additionally, she will oversee the sponsorship, group sales and guest-service efforts for the company. Joining Stables at Enchant as vice president, marketing and sponsorship, is Lana Sanfilippo – also a 13-year Paramount film marketing executive veteran. New Enchant hires also include Warner Bros. TV vet Greg Wylie as director of marketing and creative services; Jennifer Greenebaum, director of digital marketing, joining from the Natural History Museum of Los Angeles; and Frances Palladino, director of field marketing, most recently with broadcast TV group Tegna.
Each Enchant location features a spectacular record-breaking display of over 4 million lights—produced on over 10 acres, offering a holiday-themed light maze, a unique ice-skating trail, a minus-14-degree Ice Lounge and an expansive holiday marketplace featuring artisans, craftsmen and culinary treats from around the world.
Since its U.S. debut in 2016, Enchant has hosted over 3 million guests, partnering with prominent venues and major league sports stadiums. This year Enchant will officially open locations in Dallas; Nashville; Scottsdale; Sacramento; St. Petersburg, Florida; San Jose, California; Washington, DC; and Las Vegas. Local event venues, ticketing information and new Enchant-themed attractions will be announced later this month.
Enchant is the world’s largest holiday light event experience encompassing over 10 acres, featuring a dazzling installation of over 4 million sparkling multicolored lights, featuring a one-of-a-kind interactive story-themed maze. Produced on the playing fields of major league sports stadiums and iconic outdoor public spaces, the event also includes a magical ice-skating trail, a sub-zero Ice Lounge, a charming holiday marketplace featuring local artisans and holiday foods, and special visits with Santa and Mrs. Claus. Founded in 2016 by Canadian entrepreneur Kevin Johnston, Enchant has delighted over 3 million guests in major cities in North America.
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