Sheets Will Provide Strategic Insight and Direction in Order to Drive Business Growth and Operational Excellence for AEG Global Partnerships
LOS ANGELES–(BUSINESS WIRE)–AEG Global Partnerships, a division of AEG, the world’s leading sports and live entertainment company, has promoted Kate Sheets to the newly formed position of Senior Vice President, Strategy and Business Affairs. Sheets joins the Global Partnerships team having most recently served as Vice President, Legal Counsel for AEG. Acting as an internal agency for AEG, Global Partnerships oversees worldwide sales and activation for over 130 world-class platforms across five continents and numerous other assets, including venues, sports franchises, events, tours, festivals and digital content among other AEG holdings. Sheets will continue to work out of AEG’s Los Angeles office and will dually report to Nick Baker and Russell Silvers – Co-Chief Operating Officers of AEG Global Partnerships.
In the new and expanded role, Sheets will lead efforts to identify, cultivate and refine key partnerships and strategic initiatives, ensuring that they contribute to the overall growth targets and key priorities of AEG Global Partnerships. Working closely with business leaders within Global Partnerships and across the global AEG enterprise, she will be responsible for providing strategic counsel and insight into all major revenue growth initiatives for the division, and she will also help set the vision and strategy for the optimization of partner campaigns and content. Having structured and negotiated multi-asset sponsorship agreements on a local and global scale in her previous roles at AEG, she will be integrally involved in helping grow and advance the global deal-making strategies, new business opportunities and annual revenues generated by GP.
“Kate has been an invaluable asset to our company, having provided strategic insight and legal counsel across virtually every facet of AEG’s global business, including having led legal negotiations on behalf of our Global Partnerships division for some of the largest revenue-generating assets within our company’s portfolio,” said Nick Baker, Chief Operating Officer of AEG Global Partnerships. “A gifted dealmaker and business strategist, she has been instrumental in helping us bring our strategic vision for key partnerships to life, and we know that her leadership, integrity and work ethic, combined with her ability to successfully navigate our multi-faceted global business landscape, will make her a priceless addition to our Global Partnerships team.”
Sheets joined AEG in 2016 as a member of the AEG Legal Department, where she started as Legal Counsel and was later promoted to Vice President, Legal Counsel. Over the last six years, she has been responsible for advising AEG’s executive management on key business and legal matters, as well as handling a wide range of general corporate and contractual issues, most of which were centered around supporting the day-to-day operations of one of the many stadiums, arenas and entertainment complexes or professional sports franchises that AEG owns or manages. She has also worked extensively with the Global Partnerships team helping secure lucrative deals for AEG owned franchises (Los Angeles Kings and Los Angeles Galaxy), events (Nike 3on3 Basketball Tournament, All-Star Chef Classic) and arenas (Crypto.com Arena, L.A. LIVE, Dignity Health Sports Park), including multi-million-dollar founding partnerships and naming rights arrangements with major brands. Most recently she led all legal negotiations for the record-breaking 20-year Crypto.com Arena naming rights agreement which Global Partnerships brokered on behalf of AEG. The landmark deal is worth over $700 million making it the single largest naming rights agreement in the history of the sports industry to date.
“Kate has demonstrated excellence and leadership in every project and initiative she’s overseen since joining AEG six years ago,” said Russell Silvers, Chief Operating Officer, AEG Global Partnerships. “She has consistently applied her legal expertise and strategic insight to drive innovation as well as new business opportunities for the company, and we are thrilled to have her expand both her role and impact on Global Partnerships with this new position.”
Prior to joining AEG, Sheets spent close to three years as an associate at Proskauer Rose LLP in Los Angeles. While there, she focused on large-scale mergers and acquisitions and securities matters for public and private companies. Sheets began her legal career at Foley & Lardner LLP in Los Angeles as a member of the firm’s Transactional & Securities and Sports Industry Teams.
“AEG Global Partnerships has continually proven itself as an industry leader. I look forward to working with the rest of our team to drive growth through innovative and purposeful partnerships that both deliver value to our clients and meet their strategic goals,” said Sheets.
Sheets holds a J.D. with a specialization in business law and policy from UCLA School of Law. Prior to receiving her law degree, she graduated summa cum laude with both a B.Acc. and B.A. from the University of San Diego.
Headquartered in Los Angeles, California, AEG is the world’s leading sports and live entertainment company. The company operates in the following business segments: Facilities, which through its affiliation with ASM Global, owns, manages or consults with more than 300 preeminent arenas, stadiums, convention centers and performing arts venues around the world; Music through AEG Presents, which is dedicated to all aspects of live contemporary music performances, including producing and promoting global and regional concert tours, music and special events and world-renowned festivals such as the Coachella Valley Music and Arts Festival; Real Estate, which develops world-class venues, as well as major sports and entertainment districts like Crypto.com Arena and L.A. LIVE, Mercedes Platz in Berlin and The O2 in London; Sports, as the world’s largest operator of high-profile sporting events and sports franchises including the LA Kings, LA Galaxy and Eisbären Berlin; and Global Partnerships, which oversees worldwide sales and servicing of sponsorships including naming rights, premium seating and other strategic partnerships. Through its worldwide network of venues, portfolio of powerful sports and music brands and its integrated entertainment districts, AEG entertains more than 160 million guests annually. More information about AEG can be found at www.aegworldwide.com.