All-inclusive blockchain esports platform is backed by legendary sports icon Sergio “Kun” Agüero

NEW YORK–(BUSINESS WIRE)–FITCHIN, a fully integrated, digital esports ecosystem powered by blockchain, today announced the launch of its new gaming platform at the intersection of crypto and esports. Through its platform, the global gaming community can now compete in tournaments, obtain members-only access to community hubs from top esports teams, purchase limited-edition NFT collections, and participate in exclusive events and experiences, all while earning rewards for milestones and contributions. The platform’s play-to-earn gaming economy provides a one-stop-shop for connecting and servicing the global eSports community

FITCHIN is led by industry leaders in sports, gaming, crypto, finance and media. Sergio ‘Kun’ Agüero, a prolific gamer and streamer, and one of the most iconic professional soccer players of this generation, joins the team as the main brand ambassador and lead advisor, bringing his experience as founder and CEO of KRÜ ESPORTS and as an established esports figure. Additional partnerships and strategic advisory roles will be announced later this year.

The FITCHIN ecosystem will offer a four-pronged user experience:

– A gamified Tournament Platform where gamers can play their favorite titles, join global leagues, compete in tournaments representing their esports communities, and earn badges, XP points and P2E rewards.

Community Hubs where gamers can connect with their favorite teams and streamer communities and access exclusive member-only benefits and experiences. These perks include voting rights, private chats, exclusive events and competitions, limited collections and more.

– An esports Digital Marketplace, where gamers can buy membership passes, NFT collections, purchase tickets to events and get merchandise from teams and content creators.

FITCHIN Metaworld, a playground in the Metaverse for the FITCHIN community to have its own clubhouse, showcase its achievements, mingle and compete inside this new digital frontier.

“FITCHIN is the partner of choice for professional esports teams and content creators that want to grow their fan base through value-add experiences, while also generating new revenue streams,” said Santiago Portela, CEO of FITCHIN.

“FITCHIN is opening the gateway to onboard millions of gamers into the crypto world, and it will shape the future of how esports teams interact with their communities in Web3,” added Sergio Kun Agüero, lead advisor to FITCHIN. “Its platform helps teams grow a more loyal fan base and monetize engagement, while giving gamers everything they want in one place: exciting competitions, social interactions with pro players, NFT collectibles, and more.”

FITCHIN will be hosting several tournaments following its launch. For more information, please visit


FITCHIN is a Web 3.0 Gaming Community Playground that connects esports teams, content creators and fans. This fully gamified platform allows users to be members of top team communities, compete in tournaments, buy limited NFT collections, and participate in exclusive events and experiences, all while earning attractive rewards for milestones achieved and active contributions. Its platform provides teams with all the tools needed to grow their followings and generate new revenue streams through Web 3.0.



Gabriella Troiani