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Former Warner Bros. and Electronic Arts executive to oversee all strategic planning and original programming for the reimagined network

G4 is latest addition to Comcast Spectacor’s growing Gaming Division

LOS ANGELES--(BUSINESS WIRE)--Comcast Spectacor, the sports & entertainment division of Comcast Corporation, today announced Russell Arons has joined the company as President of G4, the content studio and network for all comedy, gaming and pop culture fandoms. Arons will usher in a new phase of G4 when it officially returns on linear, OTT, and streaming channels later this year.



“Russell’s proven expertise in the entertainment and gaming industries makes her exceptionally poised to lead the launch and growth of the return of G4 with a new, digital-first approach,” said Dave Scott, Chairman and Chief Executive Officer of Comcast Spectacor. “As we proceed toward our launch, Russell’s leadership will ensure that G4 is developing and acquiring creative content that is meaningful and engaging to the growing gaming and pop culture enthusiast community.”

Arons will oversee all key business functions, including advertising sales, programming & content, operations, marketing, finance, IT and human resources. Additionally, Arons will manage the launch, growth, day-to-day operations of the network through content licensing, programming and production, development of content distribution and partnership agreements.

“I’m thrilled to join the team at G4 and help bring the legendary brand back to the forefront of popular culture,” said Russell Arons, President of G4. “From scripted to unscripted and live-streaming content, G4 will offer a diverse slate of programming that is authentic, funny, relevant and interactive -- featuring innovative ways for audiences to socialize and affect programming.”

Arons has spent her career at the forefront of digital transformation and entertainment innovation driving growth for such companies as Warner Bros., Electronic Arts, Mattel, and InfoSpace. Previously, Arons served as General Manager of Machinima, a division of Warner Bros. Digital Networks, an industry-leading digital content company reaching the gamer and fandom audience on social platforms and streaming services. At Warner Bros. Interactive Entertainment, Arons was Senior Vice President of Worldwide Marketing where she was instrumental in the business transformation from a licensing model to a fully-fledged global developer and publisher of video games with $1.0 billion annual revenue. At Electronic Arts, she led marketing and product development for the Sims and casual games valued at $500 million.

About G4

G4 is the content studio and network that unites creators and fandoms to celebrate comedy, gaming and popular culture. Authentic to its legendary roots, G4 returns later this year with classic shows and brand-new original content driven by a passion to entertain, unite and inspire gaming’s enthusiastic and diverse communities. Based in Los Angeles and available everywhere gamers congregate, G4 is committed to bringing the industry together through content, commerce, and experiences that set a new standard for gaming innovation, inclusion, and accessibility. Reinvented by Comcast Spectacor’s Spectacor Gaming division, which owns and operates a growing portfolio of gaming and esports assets – including Overwatch League’s Philadelphia Fusion and T1 Entertainment & Sports – G4 is also connected to and inspired by the technology and creativity of Comcast NBCUniversal. Please visit us at http://www.g4tv.com and find us on Twitter, TikTok, YouTube, Reddit, Twitch, Discord, and Instagram.

About Comcast Spectator

Comcast Spectacor is part of Comcast Corporation, a global media and technology company that operates Comcast Cable and NBCUniversal. Headquartered in Philadelphia, Comcast Spectacor owns and operates the Wells Fargo Center arena and complex, the Spectacor Gaming division and a portfolio of professional sports teams that include the National Hockey League’s Philadelphia Flyers, the Overwatch League’s Philadelphia Fusion, the National Lacrosse League’s Philadelphia Wings and the Maine Mariners of the ECHL. Visit us at ComcastSpectacor.com for more information.


Contacts

Media:
Dave Welch, dave@G4TV.com
Kelsey Rowley, kelsey@G4TV.com