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FOUNTAIN VALLEY, Calif.--(BUSINESS WIRE)--HyperX, the gaming peripherals team at HP Inc. and brand leader in gaming and esports, today announced one of Twitch’s most popular streamers Tim “TimTheTatman” Betar as the latest global brand ambassador to join HyperX. Betar has been streaming on Twitch since 2012 and with nearly seven million followers he currently has one of the top followed channels. As a HyperX Hero and ambassador, Betar will participate in a variety of HyperX brand storylines and marketing activities, including virtual streams and developing original content creation.



“I’m looking forward to this partnership with HyperX,” said Betar. “I love how HyperX always puts the gaming community first and upcoming projects that we are working on for the tatmanarmy are super exciting.”

As one of the longest-tenured streamers on Twitch, Betar is currently at the forefront of gaming through his innate ability to connect with others. With a hilariously loud personality and propensity to make people laugh, Betar keeps viewers entertained as he plays various titles, including Call of Duty, Fortnite, Overwatch, Counter-Strike, World of Warcraft, Fall Guys, and much more.

“HyperX is thrilled to welcome TimTheTatman into the HyperX brand ambassador family,” said Khoi Nguyen, influencer marketing manager, HyperX. “We look forward to creating authentic gaming experiences with TimTheTatman and the tatmanarmy.”

As a HyperX brand ambassador, Betar will receive the HyperX Hero’s treatment, including his own hero illustration inspired by his gaming persona. He joins a line-up of internationally recognized talent on the HyperX roster, including football player JuJu Smith-Schuster, basketball player Gordon Hayward, ice hockey player Filip Forsberg, international soccer player Dele Alli, professional race car driver Sage Karam, and more than 25 global streamers and influencers in the HyperX family.

About HyperX

For 18 years, HyperX’s mission has been to develop gaming solutions for every type of gamer and the company is consistently recognized for delivering products that provide superior comfort, aesthetics, performance, and reliability. Under the tagline of “WE’RE ALL GAMERS,” HyperX gaming headsets, keyboards, mice, USB microphones, and console accessories are the choice of everyday gamers as well as celebrity ambassadors, pro gamers, tech enthusiasts, and worldwide because they meet the most stringent product specifications and are built with best-in-class components. For more information, please go to www.hyperxgaming.com.

About HP

HP Inc. creates technology that makes life better for everyone, everywhere. Through our product and service portfolio of personal systems, printers, and 3D printing solutions, we engineer experiences that amaze. More information about HP Inc. is available at http://www.hp.com.

Editor’s Note: For additional information or executive interviews, please contact Mark Tekunoff, HP Inc., 17600 Newhope Street, Fountain Valley, CA USA 92708, 714-438-2791(Voice) or mark.tekunoff@hyperx.com. Press images can be found in the press room here.

HyperX and the HyperX logo are registered trademarks or trademarks of HP Inc.in the U.S. and/or other countries. All registered trademarks and trademarks are property of their respective owners.


Contacts

Mark Tekunoff
HyperX
714-438-2791
mark_tekunoff@hyperx.com

Gurpreet Bhoot
Walt & Company for HyperX
408-369-7200 x1056
gbhoot@walt.com