HyperX and RAD Team Up to Elevate Mental Health Awareness, Resources and Support with Gaming and Sports Ambassador PSA and HXCKED Charity Streaming Event
FOUNTAIN VALLEY, Calif.--(BUSINESS WIRE)--HyperX, the gaming division of Kingston Technology Company, Inc., today announced it is teaming up with Rise Above the Disorder (RAD), a nonprofit covering the cost of mental health care for people around the world. With help from HyperX gaming ambassadors and partners, a PSA video was created to help elevate awareness for mental health care needs and support. HyperX will also host a HXCKED charity streaming event to support RAD, where proceeds donated will help fund mental health care services for those in need.
A mental health PSA was developed as part of HyperX and RAD’s desire to destigmatize the conversation around mental health, encourage people to seek help and help ensure supportive resources are available. Several HyperX ambassadors lent their time to the cause, including content creators like Imane “Pokimane” Anys, professional athletes like Gordon Hayward, Aerial Powers and JuJu Smith-Schuster, and esports stars from Cloud9, XSET and Panda. The PSA encourages individuals to take care of their physical and mental health, while also providing information on resources available through the RAD organization.
“HyperX is honored to be partnering with Rise Above the Disorder on an awareness campaign during Mental Health Awareness Month,” said Dustin Illingworth, influencer marketing manager and head of health and wellness, HyperX. “This past year has had an immense impact on mental health for many and through our ambassadors’ incredible stories and the essential resources provided by Rise Above the Disorder, we hope to be part of a long-term solution to the problems facing countless members of the HyperX gaming family and community.”
During the PSA, each of the sports, gaming and influencer professionals shared their personal stories and insight on how they have learned to cope with the stress of being in the public eye. The PSA can be seen here.
Over the past year, gaming has had a positive impact on keeping people connected, providing at-home entertainment to families and friends during the pandemic. As part of Mental Health Awareness month, HyperX will host an online charity gaming event called HXCKED, featuring notable ambassadors and influencers including Powers, Cloud9 and Team Liquid members playing Call of Duty: Warzone and other games. The charity stream supports RAD’s activities in driving awareness of helpful mental health resources and letting people know they are not alone. Proceeds from the HXCKED charity stream will go to RAD. The event will be held on Friday, May 21 and can be seen on HyperX Twitch Channel. Follow HyperX social channels for additional details.
During the HXCKED livestream, RAD will be offering the purchase of a RAD “ You are not alone” T-Shirt and for every T-Shirt sold during the livestream, RAD will be allocating an hour of therapy to someone in need.
HyperX is the gaming division of Kingston Technology Company, Inc., the world’s largest independent memory manufacturer, with the goal of providing gamers, PC builders, PC, console and mobile power users with high-performance components. For 18 years, the HyperX mission has been to develop gaming products for all types of gamers – high-speed memory, solid state drives, headsets, keyboards, mice, charging accessories for console players, USB flash drives, and mousepads – to the gaming community and beyond. The award-winning HyperX brand is known for consistently delivering products that deliver superior comfort, aesthetics, performance, and reliability. HyperX gear is the choice of celebrity ambassadors, pro gamers, tech enthusiasts, and over-clockers worldwide because it meets the most stringent product specifications and is built with best-in-class components. HyperX has shipped over 75 million memory modules, 15 million gaming headsets, two million keyboards and one million mice worldwide.
Join the global #HyperXFamily at facebook.com/hyperxcommunity, learn how HyperX products can enhance your console experience and boost performance for both you and your PC, console or mobile device at hyperxgaming.com. Whatever your skill level, whatever genres you play, we embrace all gaming enthusiasts everywhere with our core belief — We’re All Gamers.
Editor’s Note: For additional information or executive interviews, please contact Mark Tekunoff, Kingston Technology Company, Inc. 17600 Newhope Street, Fountain Valley, CA USA 92708, 714-438-2791 (Voice). Press images can be found in Kingston’s press room here.
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