“Into the Shadowlands” Twitch Event Features HyperX Product Giveaways to Level Up Character and Gaming Gear Personalization

FOUNTAIN VALLEY, Calif.--(BUSINESS WIRE)--HyperX, the gaming division of Kingston Technology Company, Inc., is teaming up with Blizzard Entertainment for a livestream event to celebrate the launch of World of Warcraft®: Shadowlands, Blizzard’s new expansion for its acclaimed massively multiplayer online role-playing game. WoW fans can join the Into the Shadowlands event through HyperX’s Twitch channel on Nov. 20, 2020 at 10 a.m. PST, 6 p.m. GMT or 7 p.m. CET for hours of entertainment leading up to the expansion’s Nov. 23 release.



HyperX will play host to familiar WoW faces, musicians, voice actors, Blizzard developers, esports players, and more to explore the ins and outs of the Shadowlands. During the event, HyperX will be offering viewers the chance to win great prizes that will support them on their journey through the wondrous realms of Azeroth’s afterlife.

One of the highly anticipated features coming to World of Warcraft with Shadowlands is the all-new character-customization options, including a wide range of hair and facial designs, which will enable players to enhance the look of their characters. Reflecting this deeper in-game customization, HyperX’s NGenuity software enables gamers to personalize their gaming gear not only with specialized commands but also to match RGB lighting with their customized WoW characters. Whether gaming with an Alloy Elite 2 keyboard or Pulsefire Raid mouse, HyperX enables WoW players to extend their characters’ personality to their peripherals.

“As long-standing partners with Blizzard Entertainment, we are excited to offer our #HyperXFamily the chance to celebrate this amazing franchise’s latest expansion pack three days ahead of its release,” said Jessany Van’t Hoff, head of global gaming partnerships, HyperX. “We believe that all gamers play better with HyperX. Our prize giveaway during the live Twitch stream will ensure that a lucky few will have the ultimate personalization experience when playing World of Warcraft: Shadowlands.”

To learn more about World of Warcraft: Shadowlands, visit http://www.worldofwarcraft.com/shadowlands.

About Blizzard Entertainment, Inc.

Best known for blockbuster hits including World of Warcraft®, Hearthstone®, Overwatch®, the Warcraft®, StarCraft®, and Diablo® franchises, and the multi-franchise Heroes of the Storm®, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard (NASDAQ: ATVI), is a premier developer and publisher of entertainment software renowned for creating some of the industry’s most critically acclaimed games. Blizzard Entertainment’s track record includes twenty-two #1 games and multiple Game of the Year awards. The company’s online gaming service, Blizzard Battle.net®, is one of the largest in the world, with millions of active players.

About HyperX

HyperX is the gaming division of Kingston Technology Company, Inc., the world’s largest independent memory manufacturer, with the goal of providing gamers, PC builders, PC, console and mobile power users with high-performance components. For 16 years, the HyperX mission has been to develop gaming products for all types of gamers – high-speed memory, solid state drives, headsets, keyboards, mice, charging accessories for console players, USB flash drives, and mousepads – to the gaming community and beyond. The award-winning HyperX brand is known for consistently delivering products that deliver superior comfort, aesthetics, performance, and reliability. HyperX gear is the choice of celebrity ambassadors, pro gamers, tech enthusiasts, and over-clockers worldwide because it meets the most stringent product specifications and is built with best-in-class components. HyperX has shipped over 70 million memory modules, 10 million gaming headsets and one million keyboards worldwide.

Join the global #HyperXFamily at facebook.com/hyperxcommunity, learn how HyperX products can enhance your console experience and boost performance for both you and your PC, console or mobile device at hyperxgaming.com. Whatever your skill level, whatever genres you play, we embrace all gaming enthusiasts everywhere with our core belief — We’re All Gamers.

Website: http://www.hyperxgaming.com/
Twitter: https://twitter.com/HyperX
Instagram: https://www.instagram.com/hyperx/
Facebook: http://www.facebook.com/hyperxcommunity
Youtube: https://www.youtube.com/user/kingstonhyperx

Editor’s Note: For additional information or executive interviews, please contact Mark Tekunoff, Kingston Technology Company, Inc. 17600 Newhope Street, Fountain Valley, CA USA 92708, 714-438-2791(Voice). Press images can be found in Kingston’s press room here.

Kingston, the Kingston logo, HyperX and the HyperX logo are registered trademarks or trademarks of Kingston Technology Corporation in the U.S. and/or other countries. All registered trader respective owners.


Contacts

Media Contacts:
Mark Tekunoff
HyperX
714-438-2791
mark_tekunoff@hyperxgaming.com

Gurpreet Bhoot
Walt & Company for HyperX
408-369-7200 x1056
gbhoot@walt.com