LONDON--(BUSINESS WIRE)--#GlobalInGameAdvertisingMarket--Technavio has been monitoring the in-game advertising market and it is poised to grow by USD 10.97 billion during 2020-2024, progressing at a CAGR of almost 20% during the forecast period. The report offers an up-to-date analysis regarding the current market scenario, latest trends and drivers, and the overall market environment.



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Frequently Asked Questions-

  • What was the value of the in-game advertising market in 2019?
  • Technavio says that the value of the market was USD 7.58 billion in 2019 and it is projected to reach USD 18.55 billion by 2024.
  • At what rate is the market projected to grow during the forecast period 2020-2024?
  • Growing at a CAGR of almost 20%, the market growth will accelerate during the forecast period.
  • What is the key factor driving the market?
  • The increasing popularity of mobile gaming is one of the key factors driving the market growth.
  • Who are the top players in the market?
  • Alphabet Inc., Anzu Ltd., Electronic Arts Inc., engage, MediaSpike Inc., Motive Interactive Inc., Playwire Media LLC, and RapidFire Inc are some of the major market participants.
  • Which region is expected to hold the highest market share?
  • APAC
  • What is a major trend in the market?
  • The growing partnership between advertisers and video game companies is a major trend driving the market growth.

The market is concentrated, and the degree of concentration will accelerate during the forecast period. Alphabet Inc., Anzu Ltd., Electronic Arts Inc., engage, MediaSpike Inc., Motive Interactive Inc., Playwire Media LLC, and RapidFire Inc. are some of the major market participants. The increasing popularity of mobile gaming will offer immense growth opportunities. To make the most of the opportunities, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The increasing popularity of mobile gaming has been instrumental in driving the growth of the market.

In-Game Advertising Market 2020-2024: Segmentation

In-Game Advertising Market is segmented as below:

  • Platform
    • Mobile
    • Computing
    • Console
  • Geographic Landscape
    • APAC
    • Europe
    • MEA
    • North America
    • South America

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In-Game Advertising Market 2020-2024: Scope

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources. Our in-game advertising market report covers the following areas:

  • In-Game Advertising Market size
  • In-Game Advertising Market trends
  • In-Game Advertising Market analysis

This study identifies the growing partnership between advertisers and video game companies as one of the prime reasons driving the in-game advertising market growth during the next few years.

In-Game Advertising Market 2020-2024: Vendor Analysis

We provide a detailed analysis of vendors operating in the in-game advertising market, including some of the vendors such as Alphabet Inc., Anzu Ltd., Electronic Arts Inc., engage, MediaSpike Inc., Motive Interactive Inc., Playwire Media LLC, and RapidFire Inc. Backed with competitive intelligence and benchmarking, our research reports on the in-game advertising market are designed to provide entry support, customer profile and M&As as well as go-to-market strategy support.

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In-Game Advertising Market 2020-2024: Key Highlights

  • CAGR of the market during the forecast period 2020-2024
  • Detailed information on factors that will assist in-game advertising market growth during the next five years
  • Estimation of the in-game advertising market size and its contribution to the parent market
  • Predictions on upcoming trends and changes in consumer behavior
  • The growth of the in-game advertising market
  • Analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of in-game advertising market vendors

Table of Contents:

Executive Summary

  • Market Overview

Market Landscape

  • Market ecosystem
  • Value chain analysis

Market Sizing

  • Market definition
  • Market segment analysis
  • Market size 2019
  • Market outlook: Forecast for 2019 - 2024

Five Forces Analysis

  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

Market Segmentation by Platform

  • Market segments
  • Comparison by Platform
  • Mobile - Market size and forecast 2019-2024
  • Computing - Market size and forecast 2019-2024
  • Console - Market size and forecast 2019-2024
  • Market opportunity by Platform

Customer landscape

  • Overview

Geographic Landscape

  • Geographic segmentation
  • Geographic comparison
  • North America - Market size and forecast 2019-2024
  • APAC - Market size and forecast 2019-2024
  • Europe - Market size and forecast 2019-2024
  • MEA - Market size and forecast 2019-2024
  • South America - Market size and forecast 2019-2024
  • Key leading countries
  • Market opportunity by geography

Drivers, Challenges, and Trends

  • Market drivers
  • Volume driver - Demand led growth
  • Volume driver - Supply led growth
  • Volume driver - External factors
  • Volume driver - Demand shift in adjacent markets
  • Price driver - Inflation
  • Price driver - Shift from lower to higher priced units
  • Market challenges
  • Market trends

Vendor Landscape

  • Overview
  • Landscape disruption

Vendor Analysis

  • Vendors covered
  • Market positioning of vendors
  • Alphabet Inc.
  • Anzu Ltd.
  • Electronic Arts Inc.
  • engage
  • MediaSpike Inc.
  • Motive Interactive Inc.
  • Playwire Media LLC
  • RapidFire Inc.

Appendix

  • Scope of the report
  • Currency conversion rates for US$
  • Research methodology
  • List of abbreviations

About Us

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.


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