Combination of Month-Long Series and Single Day Pop-Up Events Expected to Drive Participation and Viewership
IRVINE, Calif.--(BUSINESS WIRE)--Allied Esports, a global esports entertainment company and a subsidiary of Allied Esports Entertainment, Inc. (NASDAQ: AESE), today announced a new North American online tournament format and schedule featuring month-long series and single day pop-up events across various game titles.
The month of August will include the VALORANT Strafe Series starting Tuesday, August 4 and the Rocket League Combustion Series starting Thursday, August 6, as well as one-day tournaments featuring two new titles: Ubisoft’s battle royale game, Hyper Scape, on August 23 and Hi-Rez Studios’ multiplayer shooter, Rogue Company, on August 30.
Each Allied Esports online series will now feature four weekly qualifying events each month, followed by a grand final broadcast with a total prize pool of $2,500. The single-day pop-up tournaments will award a total prize pool of $500. For a complete schedule of events, tournament rules and to register, visit alliedesports.gg/onlinetournaments and join the Allied Esports Discord server.
Allied Esports’ North American online tournaments were started in March 2020 when live events at the company’s flagship venue, HyperX Esports Arena Las Vegas, were postponed due to the COVID-19 pandemic. Through July, Allied Esports had more than 4,000 entries online, with a combined prize pool payout totaling nearly $50,000 and over 7,000 hours of live content watched.
“Our new online program was created to complement the return of our popular in-person events in Las Vegas and build online anticipation throughout each month with regular, substantial prizing at the end,” said Jud Hannigan, CEO of Allied Esports. “After beta testing the series concept in July, and with substantial feedback from our players since March, we’re excited to roll this program out to our communities this month and look forward to new partner opportunities as our online footprint continues to grow.”
Allied Esports’ in-person tournaments at HyperX Esports Arena Las Vegas – Wednesday Whiffs (Super Smash Brothers Ultimate), Friday Frags (Fortnite) and Saturday Night Speedway (Mario Kart 8) – continue to grow in popularity since the venue reopened June 25, and can be watched live each week on twitch.tv/alliedesports and twitch.tv/hyperxesalv. The July 25 edition of Saturday Night Speedway included a highlight finish to a game that has now been viewed over 500,000 times across various social media channels.
About Allied Esports
Named one of the World’s Most Innovative Companies by Fast Company, Allied Esports International, Inc. is at the forefront of esports entertainment with a global network of properties designed to serve as competition battlegrounds, community experience hubs and content production centers.
Through direct operation or membership in the Allied Esports Property Network, the world’s first esports affiliate program, Allied Esports’ facilities span North America, Europe, China and Australia, and include the world-renowned HyperX Esports Arena Las Vegas, a fleet of mobile arenas, the HyperX Esports Trucks, and the HyperX Esports Studio in Hamburg, Germany.
Allied Esports’ properties serve as the home to a number of online and offline proprietary productions and events, including Friday Frags and Saturday Night Speedway, as well as original partner programs like the Simon Cup.
About Allied Esports Entertainment
Allied Esports Entertainment, Inc. (NASDAQ: AESE) is a global leader in esports entertainment, providing innovative infrastructure, transformative live experiences, multiplatform content and interactive services to audiences worldwide through its strategic fusion of two powerful brands: Allied Esports and the World Poker Tour (WPT). For more information, visit AlliedEsportsEnt.com.
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