Common Sense Media Reports the Percentage of Kids Watching Videos Online has Doubled, Creating the Need for More Screen Time Tools for Parents

PHILADELPHIA--(BUSINESS WIRE)--Comcast today announced a new Xfinity xFi scheduling tool that gives parents more control over their kids’ screen time this holiday season. This scheduling feature builds upon xFi’s popular “bedtime mode” and was created as a result of customer demand to better manage screen time. Parents can now set up 30 different screen time schedules per profile, so all the devices a child uses – including tablets, smartphones or gaming consoles – can be paused during family holiday activities, or daily routines like homework, instrument practice, family game night, and more.



The children’s advocacy organization Common Sense found that 69 percent of kids have a smartphone by age 12 and the number of tweens and teens watching videos online every day has more than doubled since 2015 – creating more digital distractions this holiday season. With this feature, parents will have the flexibility to schedule specific time for screen time to empower parents with more tools during the holidays. Using the Xfinity xFi app, parents can also instantly pause WiFi access for all or just a few connected devices, set up a specific time allowance for WiFi usage, easily onboard new devices gifted during the holidays, and set up parental controls on the content their kids are viewing online.

“The xFi bedtime mode feature really resonated with our customers, and we heard from them that they wanted more precision and control in managing their kids’ screen time schedules. As a father of four, I know that screen time is one of the biggest painpoints for parents,” said Dave Puckett, Vice President, xFi & Digital Security, Comcast. “That’s why we created this new xFi scheduling feature, to empower parents with a simple tool to be more involved in when and how their kids use the Internet.”

To set up this feature, customers simply need to:

  • Open the xFi app on their Android or iOS device, or go to the xFi digital dashboard online.
  • Go to the individual child’s profile.
  • Click “Create a Downtime Schedule”.
  • Choose an icon like bedtime, homework, or dinner, to help identify their schedule.
  • Select the days of the week and the start and end time for scheduled offline time.

Xfinity xFi is a simple, digital dashboard for Xfinity customers to personalize, troubleshoot, monitor, and control their home WiFi network. In addition to the parental control features like pausing WiFi and bedtime mode, xFi provides content filters that ensure younger children can only access age-appropriate content, websites, and apps, and real-time alerts when a new device connects to the home WiFi network.

Xfinity xFi can be accessed via the xFi mobile app (iOS and Android), website, or on the TV with the X1 voice remote. The service is available at no extra cost to the more than 17 million Xfinity Internet customers who lease a compatible Xfinity gateway.

About Comcast

Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company with three primary businesses: Comcast Cable, NBCUniversal, and Sky. Comcast Cable is one of the United States’ largest high-speed internet, video, and phone providers to residential customers under the Xfinity brand, and also provides these services to businesses. It also provides wireless and security and automation services to residential customers under the Xfinity brand. NBCUniversal is global and operates news, entertainment and sports cable networks, the NBC and Telemundo broadcast networks, television production operations, television station groups, Universal Pictures, and Universal Parks and Resorts. Sky is one of Europe's leading media and entertainment companies, connecting customers to a broad range of video content through its pay television services. It also provides communications services, including residential high-speed internet, phone, and wireless services. Sky operates the Sky News broadcast network and sports and entertainment networks, produces original content, and has exclusive content rights. Visit www.comcastcorporation.com for more information.


Contacts

Joel Shadle
joel_shadle@comcast.com
215-286-4675

Rachel Zabinski
Rachel_zabinski@comcast.com
215-286-1516