The Famous Words of Bill Kunkel

“Back in ’82 when I was executive editor on Electronic Games magazine, we were constantly asking the industry [why] it refused to publicize its creative talent. Imagine any other entertainment industry — books, movies, TV, music, etc. — where successful past product by an artist or artists was not used to market current and future product. How many times have we seen [ads saying] ‘From the people who brought you [name of hit game]’ or ‘By the creators of [name of game]?’ Not many. As long as the developers remain anonymous, they will never have any value beyond ‘What have you done for us lately?’ (read: the last quarter).”

-Bill Kunkel